Creative Direction

I am a Creative Director with many years of experience developing omni channel visual content for lifestyle, fashion and beauty brands. Tailored for each client I produce creative from start to finish across all channels: 360 campaigns and concepts, photo & video art direction, pre- and post production, graphic design and creative direction for print, digital and social, as well as website design. I am passionate about creating vibrant and elegant visual identities that upgrade and update any brand.

Clients: Bloomingdale’s, Condé Nast (Self, Brides, Vogue, Lucky), Galerie Magazine, Hearst (Marie Claire, Women’s Health, Cosmopolitan, Redbook), Hour Media (Somerset Collection, The Mall at Millenia), Moses Media Inc. (Ellen Tracy, Madeline, Dooney & Bourke), New York University, Splashlight Studio (Target), Trish McEvoy Cosmetics

Paintings

The first inspiration for a painting is often sparked by something I see in nature, like the branches of fallen trees, the first spring greens or blossoms. This leads to the initial instinctive brush strokes.
Layers upon layers, this process is a back and forth conversation with paint and texture. Original forms get destroyed, reborn, and become something new and unexpected, an expressive abstract story with paint, a search for depth and beauty, trying to expand out of the dimension of the canvas. I am not interested in copying nature, rather aiming to create a new and independent experience with abstract strokes and paint texture.