• Art & Creative Direction
  • REELS
  • Video
  • Paintings
  • ABOUT
  • Contact
Petra Kobayashi

Petra Kobayashi

  • Art & Creative Direction
  • REELS
  • Video
  • Paintings
  • ABOUT
  • Contact
 
 
 

Creative Direction

I am a Creative Director with many years of experience developing omni channel visual content for lifestyle, fashion and beauty brands. Tailored for each client I produce creative from start to finish across all channels: 360 campaigns and concepts, photo & video art direction, pre- and post production, graphic design and creative direction for print, digital and social, as well as website design. I am passionate about creating vibrant and elegant visual identities that upgrade and update any brand.

Clients: Bloomingdale’s, Condé Nast (Self, Brides, Vogue, Lucky), Galerie Magazine, Hearst (Marie Claire, Women’s Health, Cosmopolitan, Redbook), Hour Media (Somerset Collection, The Mall at Millenia), Moses Media Inc. (Ellen Tracy, Madeline, Dooney & Bourke), New York University, Splashlight Studio (Target), Trish McEvoy Cosmetics

Paintings

My paintings are often inspired by the beauty and energy I see in nature. A meadow of wildflowers, the layers of fall leaves on the ground, or twirling koi in a NYC park pond translate on canvas my desire to recreate that feeling of wonder. This emotional and visual impression is bigger than anything realistic. I start with very simple instinctive raw shapes or icons and find myself in a process of destroying them with extensive layering to create depth with color and texture. Layer by layer, that energy creates an expressive abstract story with paint, trying to burst the dimensions of the canvas.

Powered by Squarespace.